During the first public appearance of the 2008 Jaguar XF, millions of eyewitnesses made their predictions loud and clear… it will absolutely stand out among its competition! It is obviously distinguished by the car’s appearance, from the inside and outside, from the turn signals down to its luxurious interior - the Jaguar XF definitely gets the “W”!

According to Ford’s press release, the big cat proved its superiority during the latest What Car? Awards a few days ago. The Jaguar XF won the 2008 ‘Car of the Year’ and seized top honors in the ‘Best Executive Car’ category as well.      

"For us, the XF goes straight in there with the very best cars from Jaguar’s past. And given that the car market today is more competitive than it’s ever been, it’s fair to say the XF is the best car Jaguar has ever built,” says Steve Fowler, the group editor of What Car?

"The XF really does have it all – a sensational exterior and dramatic interior combined with a drive that will delight and pamper in equal measure. On top of that, it stacks up as a sensible buying and owning proposition, too,” added Fowler.

"All of us at Jaguar are delighted that we’ve taken the top spot at these awards, and that What Car? has named the new XF Car of the Year.  It’s especially gratifying as What Car? has such a great reputation for representing the British consumer. Jaguar is creating a new generation of cars that started with the XK, and now continues with the all-new XF – a four door, five passenger car that has the heart of a sports car and the looks of a grand tourer.  Like the XK, XF is visually striking and thrilling to drive,” says Mike O’Driscoll, Managing Director of Jaguar Cars.

"We’re very pleased with the reaction the car has received, and our customer order bank is growing fast.  We’re grateful to What Car? for this wonderful award."